Cooking from scratch, not today, consumers are time starved and cooking skill deprived. Thus the rise of The Grocerant niche targeting the time-starved consumers, not with ingredients rather with Ready-2-Eat or Heat-N-Eat fresh prepared food components that can be bundled into a meal.
Today, grocerant niche meals and meal components can be found in liquor stores (Pinkies), drug stores (Walgreens Duane Reade), fast food restaurants, fast casual restaurants, full service restaurants (Take-Out, Take-Away, Drive-Thru), furniture stores (Ikea), club stores (Costco), dollar stores, C-stores, Macy’s, Nordstrom’s, and Tommy Bahama.
Think about how you shop for most meal preparation needs. You might buy a rotisserie chicken, pick up something at the salad bar and maybe an appetizer at the deli service case. Those are components vs. buying uncooked chicken, a head of lettuce and then having to clean, cut, season and then assemble and/or cook.
Traditionally meal components that are fresh prepared could be found in grocery stores in the deli / lifestyle section, C-stores in the prepared food area and prepackaged, Ready-2-Eat items and in restaurants under the To-go, takeout or Take-Away, or delivery section of the menu or on the website."
For the consumer it is about ease of meal preparation, quality and family meal customization vs. time, cooking and cooking skill set. If you’re company does not think they are in the grocerant niche it might be time to consider it. Consumers do not care where dinner comes from they do care that everyone in the family eats and is happy. Grocerant Niche fresh prepared Ready-2-Eat and Heat-N-Eat makes meal time a happy time.
Invite Foodservice Solutions® to complete a Migration Marketing Assessment, Grocerant Program
Assessment, or brand, product placement, menu positioning assistance simply call Foodservice Solutions®253-759-7869. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant Niche Visit: FoodserviceSolutions.us