Wayzata, Minnesota are you Ready-2-Eat? Lunds and Byerly’s grocery stores a staple in the Twin City area is evolving with consumers and the food industry is entering the Grocerant Niche. On March 6th Lund Food Holdings will open Lunds and Byerly’s Kitchen. This new Grocerant Niche concept store will have a restaurant, prepared food stations and “tailored selections of groceries.”
There will be a 143-seat restaurant with wine and beer bar that will “offer stone oven pizzas, burgers and seasonal surf and turf entrees.” Customers will “order and pay for meals with iPads found at each table. There will also be a patio and 24-seat cafe.”
In what was once called the deli section now a Grocerant prepared food area, customers will find “made-to-order sandwiches, store-made sushi, hot entrees and soups, and a salad bar. Caribou Coffee will roast beans in store.”
Grocery shopping can be fun, easy and a time saver. In the grocery portion will feature a prepared meat station, cheese counter, olive bar, as well as a limited assortment of fresh, frozen and shelf-stable products. “Customers can place orders from Lunds and Byerly’s full grocery offerings in the restaurant or online for pick-up at lockers in the store’s parking lot.”
Lunds and Byerly’s has learned a lot from their successful catering program selling such items as:
Sandwiches with Kendelson's smoked ham, Homestyle turkey or Roast beef complemented with the appropriate cheese. Tuna, chicken, egg salad or veggie options. Salad the ilk of mostaccioli, penne pasta with sundried tomatoes, fresh cut fruit, potato salad or cole slaw.
Giving consumers what they want and how they want it is one thing that Lunds and Byerly’s is very good at. Evolving from grocery store to grocerant will require constant learning. I for one have no doubt that this concept will allow customers to create their own price point every time they walk in the door for both Ready-2-Eat and Heat-N-Eat fresh prepared food.
Visit: www.FoodserviceSolutions.us if you are interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization or learn more at Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant