Saturday, February 15, 2014

Restaurants Build, Measure, Learn, Repeat Equals Success

Restaurant industry success is a four step process according to Foodservice Solutions® Grocerant Guru™ Steven Johnson.  Those four steps are Build, Measure, Learn, and Repeat.

Restaurant success is determined by consumer’s choice.  Year after year one company continues to show up at the top of the list of consumers, that company is Papa Murphy’s. Papa Murphy’s focus on evolving consumer preferences for “better for you” fresh prepared Ready-2-Eat and Heat-N-Eat aka Grocerant niche food is but one aspect of their success.

Blending just the right mix of Ready-2-Eat Salads with Heat-N-Eat made fresh from scratch pizza and deserts items Papa Murphy’s has found menu equilibrium. Papa Murphy’s ability to build, measure, learn, and repeat industry leading fresh prepared metric of food  price + service + quality time and time again places them in a unique position of leading the industry.  

Once again this Quarter “Data from Technomic's Consumer Brand Metrics (CBM) program, which surveys consumers about their most recent restaurant visits, confirms that top-rated restaurant concepts continue to be chains that deliver strong value on high-quality food and beverage.” The winner according to customers was Papa Murphy’s. Here is what CBM said:

“Papa Murphy's Pizza earned the highest marks of all chains measured on consumers' overall satisfaction; three-fourths (76 percent) of consumers say that their last visit was "excellent." Consumers' ratings of the chain on other attributes signal that they perceive Papa Murphy's to value both their time and money, indicating that the chain offers very good portion sizes for the price paid and a highly satisfactory speed of visit. The chain also received the highest ratings from consumers on its ability to provide value through high-quality menu items.”

When your consumer move, restaurant need to move with them.  Papa Murphy’s has done that and done it well.  They do it year after year following four simple steps: Build, Measure, Learn, and Repeat.  Consumers are dynamic not static your brand must be dynamic as well.

Interested in learning how the 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization contact us via Email us at:  or visit: Johnson,, or  

No comments:

Post a Comment