How do you drive success in the C-store
sector today? Foodservice Solutions®
Grocerant Guru™ says “focusing on Ready-2-Eat and Heat-N-Eat fresh food with a
drive-thru is the next step in garnering new customers form the restaurant
sector”. As regular readers we reported this story first in July so here is an up-date.
Innovation is in many cases reinventing / evolving a concept so that it
is consumer relevant, industry leading, and forward positioned according to
our Grocerant Guru™. Jake Sharp, one of
the co-founders owners of The Cube stated, “We looked at c-stores that offer a
drive-thru and many seemed inconvenient,
often the same person working inside the store is also working the
drive-thru, and that isn’t offering good customer service inside or outside.
Also, the few that offered the option were limited in terms of products you
could get through the drive-thru.”
With Ready-2-Eat and Heat-N-Eat fresh
prepared food top of mind consumers can drive up to the window and get “a white
mocha latte, fresh-squeezed lemonade, a French toast breakfast sandwich, a
turkey BLT wrap for lunch, diapers for their child and cat food for their pet
without ever getting out of the car” according to Sharp
Edified with the knowledge that the
average consumer buy 100 items a year from the grocery store, the team at The
Cube has made it easy for customers to skip the large grocery store and get
everything at The Cube. Sharp provide
this example “they can pick up a fresh pizza for dinner, stock up on eggs,
bread and deodorant, and be on their way.”
Technology speeds things up at The Cube
complementing and expanding the experience. Sharp stated customers if they
choose “they can place an order ahead of time via the company’s website or app
and just drive up to the front door and have someone bring their order to their
car.”
Sharp continued, “Our technology is
proprietary and we have perpetual inventory, so someone won’t order something
that is out of stock,” Sharp said. “We want to incorporate RFID technology next
where we will give customers a tag to put into their car so we will know when they
are outside, and we can bring their order right to the car when they pull up.
It will also help us track what you buy, so if you want your usual — maybe a
mocha and a breakfast parfait — we can see you four cars back and have it ready
for you.”
Are you ready to Grow?
Invite Foodservice Solutions® to complete a grocerant program assessment,
grocerant scorecard, brand, or product placement assistance. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the
global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
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