How do you drive success in the C-store sector today? Foodservice Solutions® Grocerant Guru™ says “focusing on Ready-2-Eat and Heat-N-Eat fresh food with a drive-thru is the next step in garnering new customers form the restaurant sector”. As regular readers we reported this story first in July so here is an up-date.
Innovation is in many cases reinventing / evolving a concept so that it is consumer relevant, industry leading, and forward positioned according to our Grocerant Guru™. Jake Sharp, one of the co-founders owners of The Cube stated, “We looked at c-stores that offer a drive-thru and many seemed inconvenient, often the same person working inside the store is also working the drive-thru, and that isn’t offering good customer service inside or outside. Also, the few that offered the option were limited in terms of products you could get through the drive-thru.”
With Ready-2-Eat and Heat-N-Eat fresh prepared food top of mind consumers can drive up to the window and get “a white mocha latte, fresh-squeezed lemonade, a French toast breakfast sandwich, a turkey BLT wrap for lunch, diapers for their child and cat food for their pet without ever getting out of the car” according to Sharp
Edified with the knowledge that the average consumer buy 100 items a year from the grocery store, the team at The Cube has made it easy for customers to skip the large grocery store and get everything at The Cube. Sharp provide this example “they can pick up a fresh pizza for dinner, stock up on eggs, bread and deodorant, and be on their way.”
Technology speeds things up at The Cube complementing and expanding the experience. Sharp stated customers if they choose “they can place an order ahead of time via the company’s website or app and just drive up to the front door and have someone bring their order to their car.”
Sharp continued, “Our technology is proprietary and we have perpetual inventory, so someone won’t order something that is out of stock,” Sharp said. “We want to incorporate RFID technology next where we will give customers a tag to put into their car so we will know when they are outside, and we can bring their order right to the car when they pull up. It will also help us track what you buy, so if you want your usual — maybe a mocha and a breakfast parfait — we can see you four cars back and have it ready for you.”
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