Alice May Brock said: “Tomatoes and oregano make it Italian, wine and tarragon make it French, sour cream makes it Russian, lemon and cinnamon make it Greek, soy sauce makes it Chinese, garlic makes it good.”
Convenient meal participation, differentiation and individualization; are each hallmarks of the Ready-2-Eat and Heat-N-Eat fresh prepared grocerant niche. That continues to be the recipe for retail food sales success in 2015.
Mix and match meal components allow customers to select from Italian, American, French, Russian or Greek and utilize the components at home any way they like. The new American meal can be a composite of any prepared food components that the individual may want and they can mix and pair them any way as well.
From the beginning the United States has been a melting pot of people from all over the world, with different cultures, traditions and flavor preferences. The new American meal is a melting pot of flavor and choice. Meal components that can be mix and matched for home consumption are integral to retail success.
Fresh prepared and portable Ready-2-Eat and Heat-N-Eat foods are now available for all comers and can be found at Convenience stores, Drug stores, Grocery stores, Restaurants, Mobile trucks all just waiting for the taking. When developing new menu items do you consider where the food will be consumed?
Consumers have been exposed to a plethora of flavors and have not the time to master the skill of cooking each. The rapidly growing grocerant trend is empowering the consumer to establish new customs and traditions in eating better, more flavorful food. The Grocerant niche is about convenient meal participation, differentiation and individualization.