Restaurant industry success is a four step process according to Foodservice Solutions® Grocerant Guru™ Steven Johnson. Those four steps are Build, Measure, Learn, and Repeat.
Restaurant success is determined by consumer’s choice. Year after year one company continues to show up at the top of the list of consumers, that company is Papa Murphy’s. Papa Murphy’s focus on evolving consumer preferences for “better for you” fresh prepared Ready-2-Eat and Heat-N-Eat aka Grocerant niche food is but one aspect of their success.
Blending just the right mix of Ready-2-Eat Salads with Heat-N-Eat made fresh from scratch pizza and deserts items Papa Murphy’s has found menu equilibrium. Papa Murphy’s ability to build, measure, learn, and repeat industry leading fresh prepared metric of food price + service + quality time and time again places them in a unique position of leading the industry.
Once again this year “Data from Technomic's Chain Restaurant Consumers' Choice Award winner for 2015 and was awarded the quick-serve concept most likely to be recommended by consumers. which surveys consumers about their most recent restaurant visits, confirms that top-rated restaurant concepts continue to be chains that deliver strong value on high-quality food and beverage.” The winner according to customers was Papa Murphy’s.
"For the team here at Papa Murphy's, there is no greater reward than being recognized by customers as a brand they not only enjoy themselves but are so passionate about that they recommend it to families and friends," says Ken Calwell, president and chief executive officer of Papa Murphy's Holdings Inc. "Our core purpose is to bring families together through food people love with a goal of creating fun, convenient, and fulfilling family dinners. We are thrilled to know, through awards like this, that we are creating real value for moms and dads and their families."
When your consumers move, restaurant need to move with them. Papa Murphy’s has done that and done it well. They do it year after year following four simple steps: Build, Measure, Learn, and Repeat. Consumers are dynamic not static your brand must be dynamic as well.
Interested in learning how the 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization contact us via Email us at: info@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us Facebook.com/Steven Johnson, Linkedin.com/in/grocerant, or twitter.com/grocerant