So, most of you have read by now that McDonald’s will next month begin testing food delivery at 200 units in Florida, according to the Chicago Tribune. Regular readers of this blog know that in 2016 McDonalds will have recorded $ 1 Billion in global delivery sales. The team at Foodservice Solutions® has been tracking and documenting McDonald’s growth in delivery for many years.
McDonald’s ability to take time testing systems, food, and service to understand the benefits, complications, and outcomes that will drive continue unit level success is simply the key driver of their continued sector leadership. Foodservice Solutions® team calls this system Build, Measure, Learn, and Repeat.
Today you can get breakfast, lunch, or dinner from McDonald’s for your office, work place or home in some markets through third-party DoorDash and Postmates. This new U.S. delivery teat will be offered in the Miami, Orlando and Tampa areas via UberEats’ app-based service.
Success does leave clues I would suggest that with $1 Billion in global sales this delivery partnership might become more important to UberEats than McDonald’s. Delivery is an option for fast food retailers not a necessity. Business workplaces are looking for affordable options to the pizza and daypart menu diversity. That is something McDonald’s can be and do very well.
Foodservice Solutions® team is here to help you drive top line sales and bottom line profits. Are you Looking A Customer Ahead? Visit www.FoodserviceSolutions.us or Contact Steve@FoodserviceSolutions.us for more information. Remember Success does leave clue and we just may have the right clue for you.