Convenience stores have grown foodservice sales after elevating their coffee programs. Companies the ilk of Sheetz, Wawa, Rutter’s, and 7-Eleven continue expanding while improving their coffee programs. Regular readers of this blog know that Starbuck’s is the coffee king and what Starbucks does others must do as well.
This week Stewart's Shops has added cold brew coffee to all its convenience stores. The unsweetened coffee option is available made to order at the counter in two sizes or as a 20-ounce Refresher. This is the part that the restaurant industry has yet to understand. That is selling a new product as both Ready-2-Eat and Heat-N-Eat simultaneously. In this case Ready-2-Drink and Cold-2-Drink but you get the picture.
So what is cold brew? To create cold brew coffee, the grounds are steeped in cold or room-temperature water for 12 hours to create a smooth, well-balanced flavor that is less acidic than traditionally brewed coffee.
Success does leave clues and Stewart's Shops operator of 335 convenience stores in upstate New York and southern Vermont will continue to grow leveraging grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food too drive top line sales and bottom line profits.
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