Sunday, February 19, 2017

Mission Market where Fast + Fresh Equals Competitive

Mission Market is a competitive progressive convenience store designed to provide customers with fresh food fast any way they want it.  Consumers can walk-in, order online for pick-up or delivery.  Even more important Mission Market has found the right balance / equilibrium between fast, fresh, flavorful and pricing according to Tacoma, WA based Foodservice Solutions® Grocerant Guru® Steven Johnson.
Roland Foss, Mission Markets concept developer says that he hopes they perceive the brand as a "progressive" convenience store; an improvement over the more conventional stores in the convenience channel. Each of the three units open are designed to draw customers from the bustling city into the small footprint locations with a fresh food atmosphere, where they can find solace, value and convenience according to Foss.
Foss continued "[I want] a customer to come away with the feeling that this is not a typical c-store," … We also try to position ourselves around grab-and-go food, but with the promise of a market — think wide product selection. This is the ultimate in convenience: picking up a meal or snack along with the essentials and sundries you need to tide you over until the next grocery store visit."
Mission Market is designed to be inviting for all neighborhood demographics according to Foss, “successful c-stores appeal to all demographics and drive sustainable traffic through all dayparts.” Each of the three units offers quality grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared prepackaged, grab-and-go food like salads, sandwiches, sushi, and fresh-cut fruits and vegetables.
Grocerant niche Mix and Match bundling has not gone un-noticed by Foss as customers can find made-to-order personalized salads, chicken wings, Belgian fries, fried Brussels sprouts, and hand-squeezed limeade from the store’s POV Snack Shop, a partnership with local artisanal pizza joint Pizza of Venice (POV).
Foss outlined evolving growth  as Mission Market will drive incremental growth as it transitions its grab-and-go business to POV as well, with the local vendor producing and packaging most, if not all, of the c-store’s vendor-sourced grab-and-go products, Foss disclosed. Additionally, Pizza of Venice will begin selling its own pizza prepackaged in a take-and-bake format exclusively at Mission Market.
Foss is not stopping there as his team is in the process of finalizing a deal with an Asian fresh-food supplier to offer more than 20 SKUs of fresh, grab-and-go Asian foods like dumplings, sushi and salads.
"No other c-store in L.A. will be able to touch the selection Mission Market will have in the grab-and-go category," Foss insists.  What are you selling and where our Grocerant Guru® asks?
Foss noted that differentiation matters saying "Many of our competitors seem to neglect the in-store experience, content with having great locations. Instead, Mission Market aims to be a ‘one block more kind of store,’ where urban consumers will gladly walk past competitors, including drug and grocery stores, to shop here,". "We do that through attractive store design and layout, great employees, and relevant products that match the needs of our local consumers."

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