Saturday, February 18, 2017

Parker’s Re-positioning with Food Fresh Fast & Friendly

Time and time again regular readers of this blog have come to understand the importance of evolving your brand and Parker’s convenience stores have done just that.  Recently Parker’s reopened one of their units that has just underwent a major renovation to accommodate an expanded foodservice operation with fresher fast food and expanded beverage options.
Greg Parker, president and CEO of Parker’s stated "We’re building on our commitment to offering customers fast, fresh and friendly service, providing more of what our customers really want, from freshly prepared foods to specialty beverages. We’ve been listening to their suggestions about how to make Parker’s Market even better. I think our customers will be thrilled to see our new interiors and to enjoy our exciting new food and drink options."
The new remodel Parker’s Market offers a wider selection of fountain and frozen drinks, milkshakes, and specialty bottled beverages like artisan juices, craft sodas and cold-brew coffees. While the new foodservice includes: “a full-service chopped salad bar with 30-plus toppings and homemade salad dressings; a hot panini press with a selection of specialty flatbread sandwiches, a sauce and condiment bar offering more than 30 selections; and an expanded pastry case featuring freshly made cookies, bagels, muffins, brownies and more.”
Parker continued “it’s important to understand the changing desires of consumers and to anticipate their needs." Regular readers know Steven Johnson our Grocerant Guru® reminds them that the “consumer is dynamic not static and retailers must be as well.”
Parker’s operates 48 convenience stores across Georgia and South Carolina. In 2016, the company celebrated its 40th anniversary.  Success does leave clues and evolving with grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food is our clue for today.
Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: or 253-759-7869

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