Is it time for your restaurant or grocery store too evolve its business model? Have you considered entering the fastest growing sector within retail foodservice today the grocerant niche? Did your brand capitulate year over year customer counts to new Non-Traditional fresh food retailers or an evolving retailer? Foodservice Solutions® Outside Eyes can drive top line sales and bottom line profits.
Both the grocery industry and restaurant industry struggled with weak sales and traffic in 2016 and if the January numbers from MillerPluse report are any indication restaurant industry traffic will remain stalled in 2017, combine that with continued falling prices according to the USDA and the grocery numbers won’t be much better.
So, if your chain restaurant or chain grocery stores looks more like yesterday than tomorrow one thing is for sure. That is, you can expect customer traffic will continue its long-term shift away your branded positioning and to others offering more customer relevance with grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food meal components that can be mixed, matched, and bundled into a customized family meal.
2017 will bring an increase the Battle for Share of Stomach, for share of dollars, driving channel redistribution according to Tacoma, WA based Grocerant Guru® Steven Johnson. Many chains are comfortable doing what they have always done and doing it the same way. However consumers are dynamic not static and your brand leaders should be asking are we dynamic?
All retailers must keep in mind that competition is no longer just another grocery store, just another restaurant. “Today Ready-2-Eat and Heat-N-Eat competitors are found at Drug stores the ilk of Duane Reade, Clothing retailers the ilk of Nordstrom’s, Liquor stores the ilk of Pinkies, and Furniture store the ilk of IKEA, . Retail foodservice has become a very fragmented market, and consumers have many options available to them to obtain a prepared meal according to Johnson.”
Simply put your consumers are not eating less, they are not eating out less, they are eating somewhere else. The team at Foodservice Solutions® understands this new evolving retail landscape better than anyone as we identified, quantified, and qualified the niche back in 1996, named the niche, and published articles about it since all the while we have help drive its continued success.
The retail foodservice sector is in flux and Foodservice Solutions® retail platform solution called Looking Outside-In and Inside-Out. Our platform Looking Outside-In and Inside-Out just might provide you the insights and ideations too stop customer count capitulation. Don’t let you brand continue to look like five years ago, last year, or yesterday’s brand. Success does leave clues. Our clue for today; don’t get stuck doing what you have always done and doing it the same way.
Foodservice Solutions® team is here to help you drive top line sales and bottom line profits. Are you looking a customer ahead? Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may the clue you need to propel your continued success.