Foodservice Solutions® found while routinely conducting Grocerant ScoreCards that customers were ‘delighted’ and felt a sense of enlighten discovery after visiting Snap Kitchen according to our own Grocerant Guru® Steven Johnson.
Snap Kitchen makes healthy, handmade meals from scratch for consumers who want fast food that isn't junk food. Think of Snap Kitchen this way Snap Kitchen is ‘better-for-you’ fast comfort food according to Johnson. Foodservice Solutions® recently found that at 4 PM 64.7% of people do not know what’s for dinner.
Consumers don’t want just ‘Grab-N-Go’ they want the ability to have a family meal that is ‘better-for-you’ yet fast to prepare. That’s the primary driver of the rapid growth of grocerant niche Ready-2-Eat and Heat-n-Eat fresh prepared food in every sector of retail foodservice today. Snap Kitchen is attempting to pair the ease of convenience with quality, healthy food in multiple channels simultaneously.
Snap Kitchen understand that consumers want the ability to mix and match meal components into the perfect family meal fast. Thus Snap Kitchen meal components range from gluten-free, paleo, vegan, and other diets. Where does the delight come in? Simple most meals and meal components have a shelf life of five to seven days so you don’t have to shop every day.
One important finding from the Grocerant ScoreCards was Snap Kitchen has meal components for all day-parts from breakfast offerings that include “almond butter maple pancakes (180 calories) for $4.79 and chicken sausage egg tacos (300 calories) for $5.49. Lunch and dinner options include brisket hash (under 500 calories), shrimp and chorizo paella (370 calories) and soups, salads, snacks and sweets.”
Understanding the evolving consumers is important. Why is Snap Kitchen a retail delight? Well look at this finding from Snap Kitchen; “the company's biggest day is Monday, when customers purchase multiple meals for the week, and the average check for a "mature" store is $25.” Snap Kitchen understands how customers think. Do you? Grocery stores do 20% of their business on Sunday’s.
What day would you like more sales? The team at Foodservice Solutions® believes that restaurants, grocery stores, convenience stores all need to evolve their business model so that they can provide relevance to consumers.
Extending the halo of ‘better-for-you’ Snap Kitchen has begun operating a wholesale business alongside its retail operation, including ordering online, mobile app, Uber Rush and provides prepared foods to some Whole Foods Markets stores. Where do you sell your branded food?
www.FoodserviceSolutions.us is the global leader in grocerant niche business development. We can help you identify, quantify and qualify additional food retail segment opportunities. Has your company had a Grocerant ScoreCard completed? Want one? Call 253-759-7869 Email: Steve@FoodserviceSolutions.us