Friday, December 29, 2017

Is China Fast Foods New Concept Test Market

Recently Taco Bell announced that they were opening new restaurants in China with new menu items and the team at Tacoma, WA based Foodservice Solutions® began wondering if China has become the new testing ground for branded restaurants?  Considering the three largest global restaurant brands Starbucks, McDonalds, and Yum Brands all have new and test products in China.
The new China Taco Bell restaurants will introduce a new dinner menu, exclusive to China, as well as a range of freshly grilled menu items to entice curious diners. Taco Bell’s chefs spent countless hours to come up with their new craveable lineup, including the Ribeye Steak & Mushroom Taco, Taco Salad Bowl (available with either Ribeye Steak or Grilled Chicken), Beef Kebab Nachos, and XL-Wing Nachos. To complement the freshly prepared dishes, the Wu Jiao Chang and Feng Sheng Li restaurants will unveil an array of alcoholic beverages, including the all new “Shanghai Cosmopolitan”, a refreshing and beautifully crafted cocktail inspired by mixologists.   
The two new Taco Bell restaurants in Shanghai will also introduce a new service model, with orders delivered directly to designated tables, which will enable customers to relax and enjoy the company of their friends and fellow students without having to get back up to pick up their food.
Brian Niccol, Chief Executive Officer of Taco Bell stated “Bringing the Taco Bell experience to more customers globally in locally relevant ways is key to our continued growth,” .  So we ask where are you testing new products.  What are you doing to drive sales in 2018 and where are you doing it?

Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may the clue you need to propel your continued success.

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