While most Carl’s Jr. guest in LA know that Downtown L.A. Carl’s Jr. locations have been quietly selling beer for 36 years according to the LA Times. This Carl's Jr. opened its first-ever New York City / Manhattan restaurant.
The two -story restaurant near Madison Square Garden and will serve up Carl's Jr., 100-percent Black Angus Thickburgers to Made from Scratch Biscuits and Hand-Breaded Chicken Tenders. More importantly it will serve a selection of local and national beer and wine brands for its of-age customers. Creating a point of differentiation in fresh fast food offerings in NYC according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Johnson continued saying that “restaurants need to continually evolve and Carl’s Jr. understands that consumers are dynamic and their brand must be as well. This new urban locations demographics are a perfect fit for the addition of both beer and wine.”
Jason Marker, chief executive officer, Carl's Jr. and Hardees stated "We are so excited to bring our West Coast Cool vibe to NYC." "Manhattan is a city with a big personality. We feel our brand has a larger than life personality, too, and a high-quality, great-tasting menu to match."
Carl’s Jr. addition of both beer and wine empower consumers desire for food discovery at non-traditional locations as well as their ability to mix and match meal components, beverage components of their choice. Success does leave clues and Carl’s Jr. is on the right track.
Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow? Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.