Success does leave clues and Shake Shack has picked up the best of food industry clues and is using them to drive top line sales and bottom line profits too fuel incremental growth according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
One clue that Shake Shack has picked up is do what the customer wants and customer demand for Shake Shack food has been tremendous. To meet the demand Shake Shack plans to accelerate its growth with a new platform “kiosk-units”. The new platform will allow it to open more restaurants in 2018 that it has ever opened in one fiscal year according to the company.
Shake Shack plans to open 32 to 35 new domestic company-operated restaurants in 2018, along with 16 to 18 licensed units. The aggressive growth will continue into 2020. Shake Shack CEO Randall Garutti stated “By 2020, we intend to have more than doubled our current Shack base to at least 200 domestic company-operated Shacks and at least 120 global license Shacks,” … “We want to nearly double our total revenue to over $700 million.”
Why should you care well Shake Shack anticipates the average annual sales volume for total domestic units to be between $4.1 million and $4.2 million for 2018. The team at Foodservice Solutions® thinks that the sales numbers reflect the proper implementation of previous success clues that Shake Shack picked up. What clues are fueling your next success steps? How are you prepared to evolve in 2018?
Shake Shack has found the new electricity to fuel its growth in kiosk units as a new platform. Where is your brand getting its swag, your mojo, to drive growth? If there is there is one dominate element that can power incremental success within the restaurant sector over the coming years it is what Johnson calls it the new electricity that is strategic partnerships.
The new electricity must be very efficient for the supply and includes such things as regional fresh foods, urban farming (produce, seafood, etc.), Chefs, Consultants, local wine, and local beer, autonomous delivery, consultants, chefs, cashier-less retail, cash-less payments, digital hand held marketing and outside-eyes.
Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow? Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.