Mix & Match meal components are key drivers of the growth of the grocerant niche and Ready-2-Eat and Heat-N-Eat fresh prepared food sales according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. At QuickTrip delivery of mix & match meal components just might be the fuel to drive new electricity into QuickTrip’s top line sales and bottom line profits according to Johnson.
In the minds-eye of Johnson, there is one dominate element that will power success within retail foodservice over the coming years. Johnson calls it the new electricity that is partnerships specifically strategic partnerships. The new electricity must be very efficient for the supply and includes such things as fresh food, sustainable oils, urban farming (produce, seafood, etc.), autonomous delivery, cashier-less retail, cash-less payments, digital hand held marketing.
Convenience stores are perfectly positioned to thrive during the next generation of retail as they begin to embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable. That will require brands to embrace new fresh food partnerships more now than ever before according to Johnson.
QuikTrip is testing delivery through Uber Eats at four c-stores across Tulsa. Regular readers of this blog know that Uber Eats is a branch of the ride-sharing app Uber. It partners with restaurants and allows customers to order and pay from participating locations via the mobile app. Orders then are delivered to customers’ desired location. Convenience store have a larger inventory of food products thus a larger opportunity with Uber according to Johnson.
QuikTrip is not the first c-store to offer delivery 7-Eleven and Wawa each have with a delivery service. In fact 7-Eleven recently announced it’s testing on-demand ordering for delivery or in-store pickup with its new 7-ElevenNOW smartphone app. The service is currently available for 10 uptown and downtown locations in Dallas.
Wawa expanded its delivery service partnership with Grubhub to select test locations in New Jersey, Philadelphia, Bethlehem and Ardmore, Pennsylvania. Fast-food competitors the ilk of McDonald’s have stepped up their delivery service but Johnson wonders is it will be enough to fend off the empowered C-store competitors. At QuickTrip delivery just might be its new electricity.
Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869