The line between food retail channels continues to narrow in the minds-eye of the consumer. Consumers are the fuel driving the adoption of grocerant niche mix & match meal component bundling. Today you can find grocerant niche fresh meal components in channels the ilk of restaurants, conveniences stores, grocery stores, drug stores, and department stores.
According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® Q4 2017 Grocerant ScoreCard report retailers offering fresh prepared Ready-2-Eat and Heat-N-Eat meals or meal components with both Beer & Wine options drive incremental customer adoption.
Consumers care less about restaurant seeking Ready-2-Eat and Heat-N-Eat fresh prepared meals are interested one thing making very few stops to complete bundling the perfect family meal. Grocery stores, convenience stores offering Ready-2-Eat and Heat-N-Eat meals and meal components currently have a consumer solution advantage according to Johnson.
Restaurant Chains including companies the ilk of TGI Friday’s, Red Robin, Buffalo Wild Wings, BJ’s Restaurants, Carl’s Jr. and Pizza Hut are doing a good job expanding beer and wine options. However they have yet to embrace the one dominate element that will power success within the restaurant space over the coming years. Johnson calls it the new electricity that is partnerships.
The new electricity must be very efficient for the supply and includes such things as urban farming (produce, seafood, etc.), autonomous delivery, cashier-less retail, cash-less payments, digital hand held marketing, local beers, wines, specialty foods. That will require restaurant brands to embrace new fresh food partnerships with smaller regional companies more now than ever before according to Johnson
Consider this Buffalo Wild Winds estimated its same-store sales were down 1.6% to 1.7% last year, all the while takeout sales continue to increase, representing more than 19% of the company’s sales in the third quarter ended, up from 17% a year ago. Pizza Hut might roll out beer and wine delivery nationally plugging into the new electricity the consumers need for complete grocerant meal solutions. What should your brand be bundling for consumers? Outside eyes can drive top line sales and bottom line profits.
Tap into the Foodservice Solutions® team for greater understanding of New Electricity or for a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869