Success does leave clues today fast food restaurants the ilk of industry leading seafood chain Long John Silver’s is driving customer interactive with modernized drive-thru messaging that features animated video screens to improve order accuracy and efficiency.
Long John Silver’s new drive-thru with full-color, high-resolution animation on three 55-inch, high-definition screens recently has been installed in 70 units since the rollout late last year. The chain hopes to install the technology in up to 400 locations by 2020.
That modernization is part of a widespread update brand, which includes a revamped website primed for mobile, new menu items and an updated in-store design that replaces the Cape Cod decor with a modern nautical vibe. Restaurant brands must enguage consumers with relevance and digital visceral customer interaction is vital in today’s world according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Katie Rooprai, vice president of brand marketing for Long John Silver’s stated “Remodeled restaurants are reporting double-digit growth”. Staying current Long John Silver’s has rolled out a new line of grilled seafood for Lent, including salmon tacos and customizable basmati rice bowls.
Rooprai continued “Drive-thru business accounts for about 50% of Long John Silver’s sales, The new interface allows an operator to promote specials in real time, based on local weather forecasts, historical sales trends and special events”, Is your marketing consumer interactive and participatory?Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.