Wednesday, March 14, 2018

Domino's Success Equals Technology & BOGO’s for March Madness

Customer relevance is always top of mind at Domino's Pizza  according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. That’s why it is important in your one of your best months of the year for sales to combine price and speed of service into a marketing program according to Johnson.
Domino’s will not lose market-share this March as it is filled with customer relevance as it kicks off college basketball’s biggest month by offering a buy one menu-priced pizza, get one free deal for carryout customers who order online through March 18.
Jenny Fouracre, Domino’s spokesperson  for Domino’s stated “The first week of tournament games has officially begun, and we wanted to give basketball fans a special deal as they’re gathering around the TV,”  “Fans can take advantage of two carryout pizzas for the price of one when they order on any of Domino’s digital ordering channels.”
As regular readers of this blog know College basketball’s tournament month is a busy time for Domino’s, especially near the end of it. Domino’s sold more than 2 million pizzas during the 2017 semifinals and championship game night combined.
Fouracre continued “Basketball teams aren’t the only ones preparing for a spot in the finals,”. “Domino’s team members and stores across the country are gearing up in their own way to handle the game day rush. It takes training, focus and hustle to make great-tasting pizzas during these busy days.”
Integrated Technology is Important
Domino’s integrated technology will drive speed of service, ordering and the overall customer relevance according to Johnson as carryout customers may take advantage of the BOGO deal by ordering online at, via Amazon Alexa, Slack, Facebook Messenger, voice ordering with Dom or any of Domino’s ordering apps for iPad, iPhone, Android, Windows Phone 8, and Kindle Fire. The free pizza must be of equal or lesser value than the purchased pizza.
Domino’s and Basketball Facts
1.        During the 2017 college basketball tournament, Domino's produced enough dough to match the weight of more than 19 million basketballs.
    1. It takes 69 Domino’s pizza boxes stacked from the floor of a basketball court to reach the hoop.
    2. It takes more than 4,500 Domino’s pizza boxes to cover a 4,600-square-foot basketball court.
Success does leave clues  is the global leader in grocerant niche business development.  We can help you identify, quantify and qualify additional food retail segment opportunities.  Has your company had a Grocerant ScoreCard completed a Grocerant Program Assessment, or new Grocerant niche product Ideation?  Want one?  Call 253-759-7869 Email:

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