No one ever went wrong catering to their best customers according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® This week when Chili’s Grill & Bar announced that it was strengthening its reward program by giving you a Free Beverage or Chips and Salsa every time you visit they strengthen the brand relationship with their best customers.
Here is how it works every customer who belongs to My Chili’s Rewards will be given the choice during a visit of getting free chips and salsa or a complimentary nonalcoholic beverage. In tests, customers were about equally divided in what they chose, according to Chili’s.
Steve Provost, the casual chain’s chief marketing and innovation officer stated that “The offer is intended to give customers a break from having to calculate what rewards they’ve earned with their frequency credits. ..We heard the feedback loud and clear that loyalty programs feel too complicated, so what would keep them coming back is to make things simple,”
Provost continued “The reality is a loyalty program is a way of saying 'Thank you' to our guests for being one of their top dining options, and we weren't doing a good job of that until now,".
Positive reinforcement every time you enter the restaurant is exactly what Foodservice Solutions® Grocerant ScoreCards indicate both Gen Z and Millennials relate to best. Chili’s is building a long term relationship with customer today and for tomorrow? How are you edifying your base customer?Are you trapped doing what you have always done and doing it the same way? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information