Building top line sales and bottom line profits over time requires new products, new price points, customer buy-in according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. At Subway the new electricity to fuel sales is a trio of wrap sandwiches according to Suzanne Greco, Subway’s CEO.
Subway research team understands that the consumer is dynamic not static and many traditional Subway consumers have been migration to ‘Wraps’. Thus why not try to bring them back. The new Signature Wraps are being sold for $6.99. Ok so they look a bit like a burrito, and they have double the meat of a typical 6-inch sandwich kinda makes you think of another faltering fast food giant doesn’t. .
Greco recently stated “They taste indulgent, so people like them,” ..“We’re really excited about it. No one else is selling a wrap for a meal.” Well we all know that may be a bit misleading but we know what she means.
Greco continues “Customers are looking for new products, or products with more protein,” “I think a lot of people are looking for this.” The new wraps come in three options:
1. Chipotle Southwest Steak & Cheese, with a tomato basil wrap, Monterey cheddar, lettuce, tomatoes, green peppers, onions, jalapenos, guacamole
2. Chipotle Southwest sauce; Turkey Bacon & Guacamole, with turkey, bacon, provolone cheese, lettuce, tomatoes, onions, guacamole, ranch dressing and tomato basil wrap,
3. Savory Rotisserie-Style Chicken Caesar, with Caesar sauce, rotisserie chicken, cheddar, lettuce, tomatoes, Parmesan cheese and a spinach wrap.
Edifying it place within the grocerant Ready-2-Eat Mix & Match portable food niche each of the wraps is customizable. The new wraps have been integrated into the Subway’s catering platters and Go Box Meals.
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.