Doing Good Is ‘Better-4-Businnes’ at White Castle

Lifelong customers are an attribute to any brand as they provided a platform to build top line sales and bottom line profits; according to Steven Johnson Grocerant Guru® at Tacoma, WA based www.FoodserviceSolutions.us White Castle understand the importance of life long customers and is going pursuing a new generation of consumers.

Recently White Castle, announced a new partnership with Puerto Rican singer and songwriter, Gilmarie. The artist’s new song, Make a Bold Move, was co-commissioned by White Castle and is featured in the chain’s new Hispanic national advertising campaign, and downloads of the song will directly benefit her dream of attending Berklee College of Music in the fall of 2018.

White Castle has new electricity in doing good.  How do you plan to drive incremental top line sales and bottom line profits according to Johnson; partnerships specifically strategic partnerships will be driving retail success in 2018. Are you looking for a partnership to drive sales?  

Johnson stated “in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as digital hand held marketing, music, local fresh food,  grocerant consultants, urban farming (produce, seafood, etc.), autonomous delivery, better-for-you, cashier-less retail, cash-less payments, delivery, and voice ordering.

Make A Bold Move, which was released on International Women’s Day, is dedicated to the empowerment of young Cravers and encourages them to be bold to keep working to achieve their dreams. Helping young women, Hispanic’s, and the Arts  White Castle, is doing all of the right things to edify a relationship with today’s customers and tomorrows White Castle’s brand fans. . 

 Gilmarie stated “I’m more than grateful for the opportunity White Castle has given me. My dad grew up blocks away from White Castle in New York, so everything that’s happening is of great significance to me and my family. It gives me the motivation to keep working hard to achieve my dreams,

Gilmarie continued “During the process of writing the song after hurricane Maria, I knew I was reminding myself that I had dreams to follow, and if I worked hard enough, they were going to come true. I then realized that there are many other young people out there with their own dreams, and this song could help to inspire to them.”

Are you looking for a new electricity to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.