Wednesday, April 11, 2018

Villa Italian Kitchen Kissing Day Up for Success

All brands kiss up to consumers at least just a little to keep them happy and create a branded invitation that draws in to customers while edifying existing customers according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Well Villa Italian Kitchen has a brand building promo for National Kissing Day we just had to share. 
Villa Italian Kitchen has cooked up a fun way for guests to enjoy their favorite flavor in a new, never-before-seen form: lipstick. In honor of National Kissing Day on Friday, April 13, fans of the pizza brand can officially pucker-up for pepperoni flavored kisses by signing up to receive a lipstick free of charge at
Each Pepperoni Pucker lipstick is a universally flattering, high-pigmented red that glides on smoothly with a hydrating formula chock-full of moisturizing vitamins A and E. In addition to the zesty pepperoni flavor specially formulated for Villa Italian Kitchen, each lip-smacking good, limited-edition lipstick also contains a natural peptide to restore collagen and add volume, keeping the lips of its wearers in optimal kissing condition.
For the first time, Villa Italian Kitchen was able to bottle the essence of pepperoni by flavoring each lipstick with the scent and taste of a Villa Italian Kitchen pepperoni pizza, including sauce made from fresh California tomatoes and delicious, zesty pepperoni.
“We are so excited to offer the Pepperoni Pucker lipstick,” says Mimi Wunderlich, Director of Communications and Digital Marketing, Villa Italian Kitchen. “Our guests are always complimenting our pepperoni pizza, so creating a way for diehard fans to take the flavor with them and taste it whenever they want seemed like a perfect fit.”
Consumers interested in receiving a pepperoni lipstick can sign up to receive one for free at Villa Italian Kitchen will randomly select a limited number of lucky individuals to receive the lipstick free of charge. Additionally, all guests who sign up will receive a coupon for a free slice of Villa Italian Kitchen’s Neapolitan pepperoni pizza, redeemable from April 13– April 27, 2018.
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success.

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