Royal Cup Coffee & Tea Expands Brand Relevance

Success does leave clues and companies the ilk of Royal Cup Coffee & Tea has collected many clues since 1896 creating a platform for success according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

To that end simply look at Royal Cup Coffee & Tea’s home page here is how it starts: “with appreciation and reverence, we acknowledge the past with excitement and optimism, we work toward the future” The simple fact is since 1896 Royal Cup Coffee & Tea have evolved with successfully with consumers.

Now they are diving head first into the grocerant niche filled with Ready-2-Eat and Heat-N-Eat beverages and food.  Royal Cup Coffee & Tea, has found new electricity with a new line of shelf-stable, ready-to-drink cold brew coffees the company’s first liquid product introduction following its acquisition of Icebox Coffee.

Johnson believes there is one dominate element that will power success within retail foodservice over the coming years.  Johnson calls it the new electricity that is partnerships specifically strategic partnerships.   The new electricity must be very efficient for the supply which includes

Restaurants, supermarkets, conveniences stores, dollar stores, and department stores selling fresh food and drinks.  Retailers the ilk of Royal Cup Coffee & Tea  that want to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing Ready-2-Eat and Heat-N-Eat fresh food. 

That will require brands to embrace new fresh food partnerships that create incremental points of distribution more now than ever before according to Johnson. The new cold brew line at Royal Cup Coffee & Tea includes three flavors: French Roast, French Roast Lightly Sweetened and Rain Forest Bold, a Rainforest Alliance (RFA) Certified cold brew. Each flavor profile carefully was selected through extensive research and testing of multiple cold brew blends and competitive products.

Bill Smith, CEO at Royal Cup  stated “We are thrilled to reveal the launch of Royal Cup’s first shelf-stable, ready-to-drink cold brew line—the result of many months of hard work, impressive collaboration and timely execution,” .. “As an organization, we are committed to innovation and to identifying new ways to produce, market and sell the coffee and specialty beverages our customers have come to know and love.”

What new avenues of distribution is your company looking at?  Are you evolving with consumers?  Is your brand ‘looking a customer ahead’? Do you have the partnerships in place to drive incremental sales and long term profits? Since 1991 www.FoodserviceSolutions.us has done just that.  Contact: Steve@FoodserviceSolutions.us for more information.