Sunday, September 9, 2018

Chick-fil-A Meal Kits Expand Branded Buzz

Chick-fil-A wants to put food on you dinner table if you buy it in the drive-thru cooked or even if you want to go home and cook a ‘home cooked meal”.  Chick-fil-A is selling meal kits at 150 test stores in and around Atlanta, GA with menu items that are easy to prepare, flavorful, and fresh.
According to Steven Johnson, the Grocerant Guru® Chick-fil-A is the first fast food-chain to sell meal kits and he insist that it is a natural branded line extension that will garner industry buzz and be a key undercurrent driver of a new grocerant niche business model that is being developed at fresh fast food restaurants.
Michael Patrick leads the company's Mealtime Kit program for Chick-fil-A stated "We're good at serving high-quality chicken," "If you want chicken in your meal kit, we want you to think of Chick-fil-A." According to Patrick their meal kits are straightforward, family-style favorites like crispy Dijon chicken, chicken parmesan, chicken enchiladas, chicken flatbread and pan roasted chicken with greens. Naturally, it's all chicken, and that's no accident.
Patrick says Chick-fil-A has an advantage. "Customers are already coming to us for food, so the opportunity to be convenient — solve two meal problems in one visit — is the definition of convenience," Johnson agrees saying the brand ‘halo’ Chick-fil-A customers place on the brand are a natural platform to build incremental sales. .
Foodservice Solutions® Grocerant ScoreCards tell us that at 4PM 64.7% of consumers do not know what’s for dinner and Patrick says that "We're solving that 4 p.m. problem." Is your business model expanding? Is your branded selling an incremental meal to your customers?  Why Not?
Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: or 253-759-7869

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