Saturday, September 1, 2018

Grocers Target Restaurant Customers with Family Meals Month

There may be 29 restaurants in the United States for every one traditional grocery store but that does not mean that grocers are going to sand by idly and continue the customer capitulation that has gone on for 30 years according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Grocers have long stood on tradition to drive sales expecting consumers to cook from scratch and come rushing back in the store.  Everyone now knows that did not happen and will not happen now.  So, the Food Marketing Institute created National Family Meals Month to placate its members and most importantly try to edify the family home cooked meal as a way to ebb customer migration while encouraging families to share more meals together for improved health and well-being.
In September families will spend more time together but that time will not be in the kitchen learning how to grandma recipes from scratch.  Today, parents will be transporting kids back and forth to school, to music lessons, to sport’s practices, and baby sitters more than ever according to Johnson.
Who will win the battle for a larger share of stomach this September?  Johnson believes companies the ilk of Whole Foods, New Seasons Market, and Sprouts Farmers Market that continue to elevate the quality of their grocerant niche fresh Ready-2-Eat and Heat-N-Eat food in the grocery space. 
Restaurants that promote delivery, meals for takeout, or meal components that consumers can buy and bundle into a customized family meal saving time of preparation will also win.  So, companies the ilk of Chick-fil-A will be selling meal kits this September at 150 stores in the Atlanta, Georgia area expanding their brand from the drive-thru to the dinner table.  So, who do you think will win the battle for share of stomach this September?  Grocer’s selling fresh meals and meal components or restaurants selling meals and meal components for takeout, delivery or through the drive-thru?
Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information

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