Consumers continue to be time starved, however today they are increasingly looking for fresh ‘better-for-you’ foods and all food retailers are looking to fill that need-set according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Some of you may not know that Freight Farms is a leading innovator of smart hydroponic software and containerized growing environments. Freight Farms recently announced the addition of Grown by Freight Farms, an on-site vertical farming service, to its product line. Simply put they help you grow your own fresh food inside your restaurant, grocery store, or convenience stores. Is your company looking for some new electricity to drive customer relevance, top line sales, and bottom line profits?
Now with Grown, Freight Farms will not only install its signature hydroponic farm—the Leafy Green Machine—on site, but staff a designated farmer to operate, monitor, and maintain the farm completely. What could say fresh better that a garden in your retail outlet that customers and see?
This is something you can add quickly because by eliminating the need to train staff for farming, Grown can immediately integrate with any foodservice operation, employer amenity package, or produce supply chain. Clients choose what to grow, and how that produce will be distributed within their organization. Ease of integration makes Grown ideal for corporations, universities, residential communities, hospitals, and other clients committed to food transparency and wellness.
Farming in a controlled environment means clients can depend on consistent costs and quality year-round, regardless of season. Leafy Green Machines can be installed mere steps from the plate, drastically reducing food-miles. They consume just five gallons of water per day or less, and require no major construction to deploy.
"Our mission with Grown is to provide a solution to institutions that see the immense value of local produce, and would rethink their sourcing methods if challenges like personnel and facilities management were reduced," says Brad McNamara, CEO and Co-Founder of Freight Farms.
The Grown program is already supplying B.GOOD, a Boston-based farm-to-table restaurant chain, with lettuce for its popular Cousin Oliver Burger. Meanwhile, 3D design software company Dassault Systèmes enjoys a thriving CSA program for employees at its Waltham, MA campus.
"Since Google installed their Leafy Green Machine in 2014, institutions all over the world have used them to promote involvement and education around nutrition, sustainability, and technology," says Jon Friedman, Freight Farms COO and Co-Founder. "Now, by removing the burden of managing those farms internally, we hope to reach more people than ever."
Freight Farms is currently accepting new Grown clients in New England, with plans to roll out nationwide in 2019.
Average Grown packages start at $5,000 per month, which includes custom crop scheduling, maintenance, supply replenishment, 24/7 farm monitoring, and all farming operations, such as seeding, transplanting, and harvesting. Add-ons range from marketing and branding services, to in-farm educational events and on-campus CSA programs.
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant/