Wednesday, September 12, 2018

Just Salad new Partnerships to Drive Innovation

Success does leave clues and Just Salad has been picking up all of the right clues according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Just Salad understands the value of a strategic partnership that will provide new electricity driving incremental sales.
Just Salad, is committed to making healthy food accessible to everyone, has partnered with Daphne Oz to create The Golden Glow Salad.  Just Salad’s Director of Marketing Stephen Swartz stated “We were drawn to Daphne’s honest, realistic and delicious approach to healthy eating and fell in love with the recipes in her book. We instantly knew she would be the perfect partner to design a salad that fulfills our mission to bring healthy, affordable food to everyone,”
Daphne Oz is a natural foods chef, Emmy Award-winning television host (formerly of ABC's hit lifestyle series "The Chew") and a New York Times Bestselling author. Swartz continued “Our Culinary Development team worked closely with Daphne to create the most flavorful, nutritious salad that’s built to boost stamina, hydration, and energy,”
The Golden Glow Salad features a bed of Romaine & Kale topped with Hemp Hearts, Beets, Carrots, Chickpeas, Pickled Red Onions and Grilled Chicken. The protein-packed menu item is served with Just Salad’s house-made Lemon Basil Vinaigrette. For Daphne, being healthy and happy means fresh, flavorful foods that are easy to prepare, smart ingredient swaps to save on calories without skimping on flavor and plenty of room for worthy indulgences.
Daphne's new signature Just Salad - The Golden Glow Salad - perfectly aligns with her stance on wellness. She shares, “I am so excited my friends at Just Salad invited me to dream up my perfect bowl. This blend makes being healthy feel like a reward. The Golden Glow Salad is extra hydrating, protein packed, and loaded with antioxidants. Every ingredient was chosen to excite your palate, fuel your goals and let you glow from within.  Are your customer counts growing? 
So, just what is your brands new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand held marketing.
Foodservice retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.  That will require brands to embrace new fresh food partnerships more now than ever before according to Johnson.

Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: or 253-759-7869

No comments:

Post a Comment