Grocery stores continue to try and garner customer back from the restaurant sector. ShopRite is leveraging back to school and National Family Meals Month as the platform to elevate the family meals message and the meal kit message of easy cooking, home cooked meals according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
September, ShopRite has introduced four chef-inspired, dietitian-approved meal kits that are aim to save dinnertime prep time. Each ShopRite meal kit is a serving two and retailing for $11.99 each, the new ShopRite Kitchen Limited Edition Meal Kit offerings are Smoked Chicken Thighs with Korean Broccoli & Cauliflower, Grilled Chicken Breast with Couscous & Vegetables Bruschetta, Turkey Meatloaf with Sautéed Spinach & Butternut Squash, and Smoked Chicken Breast with Roasted Vegetables & Wheat Berry Feta Salad.
ShopeRite’s Natalie Menza-Crowe, is director of health and wellness stated “Providing our shoppers with healthy, affordable and time-saving resources has always been a priority at ShopRite,” said “We are honored to take part in [the National Family Meals Month] campaign spearheaded by our partners at FMI, and we look forward to talking to our customers about the many benefits of sharing nutritious family meals.”
Menza-Crowe continued “Here at ShopRite, we believe that mealtime is family time, and that there is power and value in sharing family meals,” …“Study after study has shown that families that make time to dine together are happier and healthier. It doesn't just benefit the individual. Family meals benefit our community as a whole.” Will this help ShopRite garner back many of the customers they lost to restaurants?
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.