Customer relevance drives sales and Chipotle Mexican Grill if one were to look only at their stock price over the past year would know that the brand if driving customer relevance according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Regular readers of this blog know that partnerships drive sales so when Chipotle announced that it's hosting a buy-one-get-one (BOGO) entrée or kid's meal for in-restaurant diners wearing a youth soccer jersey, during Labor Day weekend the team at Foodservice Solutions® knew it would be a success.
Chipotle, is the official restaurant partner of US Youth Soccer and exclusive presenting sponsor of the US Youth Soccer Presidents Cup, is committed to helping young athletes create healthy habits with its real food.
This year Chipotle is making the offer in support of US Youth Soccer's celebration of Youth Soccer Month, September. Chipotle showed soccer support in June when it announced its limited time digital-exclusive menu featuring the orders of all-star players and US Youth Soccer alums, Julie Ertz, Lindsey Horan and Rose Lavelle. Additionally, men's soccer star Sebastian Lletget says, "I eat Chipotle all the time" as part of his real ingredients for success.
Chris Brandt, Chief Marketing Officer of Chipotle stated "We love that Chipotle's real food feeds real athletes at all different levels – whether that's a professional international tournament or at a youth game,"
So, the BOGO deal can be applied to entrées as well as kid's meals, and is limited to one free item per jersey; each free item requires purchase of an entrée item or kid's meal of equal or greater value for up to ten free menu items per eligible transaction per visit.
Get this the BOGO offer is valid for any guest wearing a youth soccer jersey while ordering in-restaurant in the U.S. only beginning Saturday, August 31 through Monday, September 2; thus you still have time. It is available for in-restaurant orders only and is not valid for online, mobile or catering. The BOGO is available in conjunction with a Chipotle Rewards redemption, but cannot otherwise be combined with other offers or promotions. The offer is also void where prohibited and additional restrictions may apply.
Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.