Thursday, September 12, 2019

Innovative Comeback Planned for KFC

Football season is in full swing and KFC is customer relevance is important.  Most every college student has seen the movie Rudy at least once. Rudy, the movie has a positive vibe about it and a ‘halo’ of good will that has lasted generations.  According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® “the marketing team at Yum Brands! KFC unit is doing all the right things to drive relevance into the iconic brand and one-time grocerant niche leader.
Yes, football fans got a Kentucky Fried treat this fall as KFC revealed its latest ad campaign and its newest celebrity Colonel Sanders—Colonel Rudy, played by Sean Astin, who’s famously known for his leading role in the 1993 classic sports film Rudy.
So, as the ad goes both Colonel Sanders and Rudy Ruettiger have similar stories of fulfilling their dreams by doing things the hard way and never giving up. In KFC’s new campaign, Rudy II, fans will see Rudy on a quest to fulfill a new dream – to become the Colonel Sanders.
Actor Sean Astin stated “When KFC approached me to reprise the role of Rudy, but play him as Colonel Sanders, I knew this was something I couldn’t pass up,”. “Getting to recreate some of the film’s iconic scenes with a KFC spin was such a fun experience. Now I’m ready for some football and a bucket of KFC’s Original Recipe fried chicken.”
Rudy II is one of four unique Rudy KFC advertising spots that will air September through November. And, if you watch closely, you might even catch a cameo by the real Rudy Ruettiger. KFC’s Original Recipe bucket of fried chicken is an ideal meal for groups – especially when it’s gameday and you want to ensure you’re on the winning side. If you’re watching the game solo, pick up a KFC $5 Fill Up.
You can choose from KFC’s famous fried chicken, new Mac & Cheese Bowls, Famous Bowls and Pot Pies. KFC $5 Fill Ups are a filling, affordable and convenient meal option everyone can enjoy during football season and beyond.  KFC hand-held-food for immediate consumption is in the center of the grocerant niche and this year with a bit of added relevance for both young and old.
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? Email us at: or visit: for more information.
Battle for Share of Stomach

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