At QuickChek Food is “Fresh to Go”

Dust off your old ideas on what a convenience store should look like.  According Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® stated QuickChek has set a perfect example with a new store where more than 50% of the store dedicated to fresh food and beverages.

QuickChek says that it’s new store offers an innovative “Fresh to Go” design, that’s only half of it, the focus on Ready-2-Eat and Heat-N-Eat fresh prepared food and all of the important consumer touchpoints are a clear indication that QuickChek is planning to look more like tomorrows convenience store than yesterdays.

QuickChek CEO Dean Durling stated, “We serve busy people on the go with products and services that are made for immediate consumption,” … “Today’s consumer, especially young professionals, families and health-conscious people, want fresh.”

Durling continues “So we have dedicated more than half of the store to food service and fresh beverages, including our guaranteed fresh brewed hot and iced coffees. We meet your need for what you need now, whether its food, the best cup of coffee in America, or fuel.” Let’s look at some of the food:

1.       Sleek, open-concept layout with earth tone colors, clean sightlines and spacious stand-alone food displays with consumer-friendly expansive aisles for added convenience when customizing food and beverages

2.       Extensive display of freshly made QuickChek grab-and-go food and market items

3.       Large stand-alone soup station offering a daily rotation of freshly prepared, never frozen QuickChek soups which have become a meal replacement as consumers’ dining habits continue to change

4.       Handcrafted 6-inch subs and 12-inch premium original recipe QuickChek sub sandwiches served on fresh bakery sub rolls; all subs are custom-made with the finest ingredients and freshest quality meats and cheeses

5.       A wide selection of healthy baked snacks, fresh cut fruit and seasonal fruit salads perfect for snacking anytime

6.       Fresh QuickChek baked goods made in-store

7.       Embracing the dining habits of today’s millennial consumer, indoor seating counters offer phone and laptop charging stations and free WiFi

The menu features seasonal selections include Chicken Salad with Real Cranberry Relish and Crispy Chicken with Real Cranberry Relish. Snack items include Cubano Egg Rolls and Southwestern Chicken Egg Rolls. Does your retail food outlet look more like yesterday than tomorrow?

Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 www.FoodserviceSolutions.us  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869