Git‘N Go Fresh Food Fast

Renewing a brands image takes a lot of thought, research, planning, and customer focus. At Git’N Go you can tell that customer grocerant niche fresh prepared food touchpoints were top of mind when they remodeled their latest store according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Git’N Go CEO William Baine stated “We separated the foodservice area from the rest of the store with higher-end floors, higher-end lighting above you, hard-surface countertops — to communicate to the consumer that we’re serious about food and clean,” said. “Everything else has been foodservice, foodservice, foodservice.”

Baine continued the update has been a hit with customers and brought a positive return on investment. The momentum toward modernization has only grown since the design update. 

The focus on fresh fast foodservice at Git‘N Go now offers a wider variety of foodservice, including biscuits, sandwiches, wraps, burgers, nachos, salads and chicken (to name a few), but since its inception, the company has been known primarily for its hot dogs.

Hot dogs are popular and a point of differentiation at Git’N Go because they’re made to order, they’re reasonably priced and they taste good.   Most of Git’N Go’s foodservice, however, has changed significantly in the past few years.  What’s new:

1.       Switched from frozen hamburgers to fresh meat,

2.       Frozen egg patties to fresh eggs,

3.       Frozen sub rolls from New York to fresh bread baked twice daily and fresh biscuits baked every hour.

What has become clear is that with the focus on fresh Git‘N Go competes with both fast-casual restaurants and other convenience stores.  It must be noted that: foodservice sales have more than doubled in the six years with the increase focus on fresh food.

Fresh and fast means more technology to that end Git‘N Go partnered with The Pinnacle Corp. to digitize its menu using the company’s Affiniti Cloud shopper engagement platform. The result is a Git‘N Go-branded, integrated platform that includes a mobile app and kiosk ordering system. Is your brand evolving with grocerant niche fresh fast food?  Are you driving top-line sales and bottom-line profits? 

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant

Battle for Share of Stomach