Partnerships matter when it come to growing top line sales and bottom line profits and IHOP entered into a partnership with TA Restaurant Group to open 94 new locations at TravelCenters of America which will drive brand relevance and new electricity for both companies according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. How is your company positioning to grow the top and bottom line?
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, plant based foods, sampling, toy’s, beer, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different. Does your retail path forward look more like yesterday than tomorrow? Why? This new partnership does all of that.
These new IHOP restaurants will be operated by the TA Restaurant Group, a division of TravelCenters of America. Currently, there are four IHOP restaurants already in TA’s travel center network.
Consumer visiting IHOP restaurants located at TA travel centers will be able to enjoy the brand’s full menu of made-to-order items. Jay Johns, President of IHOP stated ““We’re thrilled to be partnering with TravelCenters of America to open up to almost 100 new IHOP restaurants over the next five years in TA and Petro travel centers across the U.S.,”
Johns continued “The TA brand, a trusted hospitality leader in the industry and with consumers, shares the same values as IHOP when it comes to delivering an outstanding experience to guests on-the-go. We’re looking forward to serving the great-tasting, freshly made menu items we’re known for at breakfast, lunch and dinner, to the millions of guests who stop at TA and Petro locations each year.”
New restaurant development is one of three key strategies in IHOP’s aggressive growth plan, which also includes to-go and lunch/dinner expansion as major areas of focus. Currently there are more than 1,700 IHOP restaurants in the U.S. and another 100+ restaurants globally.
Barry Richards, President and Chief Operating Officer of TravelCenters of America stated “Adding such a highly regarded brand like IHOP to our restaurant group shows our commitment to bringing the best possible dining options to both professional drivers while they’re away from home and to local families living in the communities we serve. An important part of our restaurant strategy is focusing on growing our partnerships with trusted brands like IHOP that appeal to broader audiences, and today’s agreement will enable us to accelerate that process. The deal with TravelCenters of America marks the single largest IHOP development deal in the brand’s 61-year history.
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow? Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.