Saturday, November 2, 2019

Popeyes Starts Chicken Sandwich War

The chicken sandwich war is starting Sunday November 3, 2019.  Foodservice Solutions® Grocerant Guru® based in Tacoma, WA Steven Johnson stated “all indications are that Popeyes will win the war for best chicken sandwich in the United States because their new ‘relaunched chicken sandwich is full of both juicy and full flavored.”
Once again Popeyes is poking fun at Chick-fil-A as it reintroduces its chicken sandwich. The relaunch begins on Sunday, when the Atlanta-based sandwich chain is typically closed. An ad highlighting the sandwich’s return features a Popeyes logo on a highway-side being changed to say “open Sunday.” The Chick-fil-A logo next to it reads “closed Sunday.”  You have to give the team at Popeyes credit for trying to recreate the ‘industry / consumer BUZZ’ with a poke at Chick-fil-A.
All that said and done only one thing matters how does the sandwich taste and how well will the franchisees handle service with an expected 38% increase in projected sales?  If Popeyes maintains the quality consumers found when the ‘new sandwich’ launched and they don’t run out again; there is no doubt according to Johnson Popeyes will win the battle for best chain restaurant chicken sandwich.
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