According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® Fazoli’s is resetting the Price, Value, Service equilibrium within the fast food and fast casual space much like Subway did back in the day with the original $ 5 Footlong.
Johnson was the first to reveal, reevaluated, and reengineer the Price, Value, Service equilibrium and here is that new formula: Price + Quality + Social + Portability = Value.
While Subway’s franchisee squabble over price Fazoli’s is going to leverage price within an interactive participatory consumer facing touchpoint to drive family mix & match meal bundling (a hallmark of grocerant niche success). At Fazoli’s your grocerant niche mix & match family meal can be ordered online for delivery. Think about it. Dinner for four for $5 a person and you don’t have to cook or do dishes. Regular readers of this blog know that’s a dream come true.
Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”. Fazoli’s has found a solution to the age- old question; What’s for Dinner? Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Our Grocerant Guru® can help your company 253-759-7869.