Fazoli's Doing What Subway Won’t

Fresh, fast, fabulous Fazoli’s is doing to the fast-casual restaurant sector what Subway’s franchisees don’t want to do.  That is sell dinner for $ 5 a person. That’s right, Fazoli’s is serving up menu variety with value with its latest 5 Under $5 promotion.

According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® Fazoli’s is resetting the Price, Value, Service equilibrium within the fast food and fast casual space much like Subway did back in the day with the original $ 5 Footlong.

Johnson was the first to reveal, reevaluated, and reengineer the Price, Value, Service equilibrium and here is that new formula:  Price + Quality + Social + Portability = Value.

While Subway’s franchisee squabble over price Fazoli’s is going to leverage price within an interactive participatory consumer facing touchpoint to drive family mix & match meal bundling (a hallmark of grocerant niche success). At Fazoli’s your grocerant niche mix & match family meal can be ordered online for delivery. Think about it.  Dinner for four for $5 a person and you don’t have to cook or do dishes. Regular readers of this blog know that’s a dream come true.

Now consider that this is available for a limited time, guests who visit Fazoli’s can enjoy these five delicious dishes, with its famous fresh breadsticks, all under $5:

Small Fettuccine Alfredo.

Small Spaghetti with Marinara or Meat Sauce.

Double Slice Pizza (Cheese or Pepperoni).

Chicken Parm Pasta Duo – Creamy Baked Fettuccine Alfredo, served alongside Italian favorite Baked Chicken Parmigiano.

Fettuccine and Ravioli Bake – Creamy Fettuccine Alfredo side-by-side with cheese-filled ravioli covered in marinara, baked with mozzarella and provolone cheeses.

Director of Culinary Innovation for Fazoli’s Rick Petralia stated, “At Fazoli’s, we promise guests a premium meal with exceptional service at an unbeatable price,” .. “The pandemic has created a difficult time for many, so we want to provide options that are both packed with flavor and value-conscious. For under $5, guests will receive craveable dishes. Plus, what really makes Fazoli’s unique – our signature, fresh-baked breadsticks. Our quality and value is second to none. You won’t find a better deal.”

Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”. Fazoli’s has found a solution to the age- old question; What’s for Dinner?  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Our Grocerant Guru® can help your company 253-759-7869.