Consumers touchpoints are important at Morrisons. At the intersection of customer relevance and one of key drivers of the grocerant niche is the ‘halo of better for you’. That is intersection Morrisons is using to edify their brand with consumers according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
When, UK retailer Morrisons has announced that
it has introduced a lean meat box for health-conscious consumers it was clear
they were looking to add brand value with incremental customer relevance. So, the six-kilogram box, priced at £45, will
offer 50 portions of chicken, beef, pork, turkey and bacon - all containing
less than 5% fat. That focus on the ‘halo
of better for you’ plays perfectly into Foodservice Solutions®
FIVE
P’s of Food Marketing and will drive sales now in this time of COVID-19 and
after according to Johnson.
Head of food boxes at Morrisons, Tessa
Callaghan, stated, ”Many of our customers are thinking about their health and
fitness during lockdown. …“So, we wanted to create a great value bulk box which
was made from British lean fresh meat and which could be delivered right to their
front door.”
The boxes can be ordered online and are
delivered the following day or at a chosen date. How are you expanding top line
sales and bottom-line profits? Are you
ready to enter the grocerant niche?
Invite Foodservice
Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or
for product positioning or placement assistance, or call our Grocerant
Guru®. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the
Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
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