Potbelly Sandwich Shop Dinner Solution Mix & Match Meals

Multitasking, time-starve, tired of cooking parents Potbelly has heard your cries for help.  Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® thinks that “Potbelly is doing all the right things to edify their relationship with consumers focusing on grocerant niche Mix & Match meal bunding solutions for the family.”

The new Family Meals from Potbelly Sandwich Shop are a limited-time offer that allow everyone in the family to grab their own customized toasted sandwich, chips and legendary Potbelly cookies starting at $19.99. Regular readers of this blog know that is customization, personalization, that is consumer interactive and participatory.

Need a break from cooking, take a break from cooking. So, get this every member of the family can order their own favorite—so no complaints once it’s time to eat.

Brandon Rhoten, Chief Marketing Officer at Potbelly  stated, “This is hard enough without one of my kids refusing to eat at the dinner table because they’re not happy with the compromise of a meal that was just delivered,” … “Ordering in is supposed to make things easier—so when everyone can choose exactly what they want it makes for a much better meal and happier parents.”  

Feeding between four and six people, Family Meals are available in several options:

·         Family Meal Deal: Four customizable toasted sandwiches, four bags of chips, and four legendary Potbelly cookies

·         Large Family Meal Deal: Six sandwiches, six chips and six cookies

·         Shareable Sides: Two shareable soups, chili or mac and cheese; serves four as a side

·         Shareable Salad: Choose from Potbelly’s list of fresh salads; serves four as a side

·         Short Shakes: Four or six hand-made short shakes topped with whipped cream and a cherry

So, how are you edifying your relationship with consumers? Have you considered entering the grocerant niche?  Success does leave clues.

Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869