Target Getting Fresh for 2 Million New Customers

Success does leave clues and Target is getting fresher faster by listening to it new first time digital drive-up customers.  According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® “Target is giving customers more of what they want, when they want it”

Regular readers of this blog know that consumers increasingly want more grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food. So, get this, more than 5 million customers shopped on Target.com for the first time during the first quarter, including over 2 million first-timers for Drive Up service.

Consumers are dynamic not static according to Johnson and Target Corp. is evolving faster making fresh and frozen food available through its in-store Order Pickup and curbside Drive Up online grocery services. Giving consumers what they want when they want it.

Digital sales are working at Target  as sales in Q1  were up 141%.  The move adding fresh and fresh frozen into the mix, adds another 750 produce, dairy, bakery, meat and frozen items to the product selection for in-store and curbside pickup, according to Target.

The company noted that the expansion now enables online customers to order key perishables — such as milk, bread, eggs and ice cream — along with grocery staples already available through Drive Up and Order Pickup. Ok, so regular readers of this blog say why did it take them so long.  Who cares, they are beginning to get it now. 

Target Chief Operating Officer John Mulligan, stated, “The speed and convenience of our fulfillment options are unmatched across the country, and they’ve become even more critical for our guests searching for easy and safe ways to shop during the pandemic,”  “By adding fresh grocery to the pickup services our guests already love, we’re giving them even more reasons to shop at Target.”

More than 5 million customers shopped on Target.com for the first time during the first quarter, including over 2 million first-timers for Drive Up service. When you get new customers are you giving them what they want?  Consumers are dynamic not static.  Are you evolving with your consumers?

Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter