Suffering during the economic down turn is the restaurant industry which is capitulating share of stomach to the grocery industry unwillingly. 2010 just may be the swing back for the restaurant industry. In recent phone conversation I have heard of new and exciting Limited Time Offers (LTO’s) and services from several CMO’s of restaurant chains. Speed and service are a meal time advantage for most restaurateurs. McDonalds January rollout of five $ 1.00 breakfast items places price and convenience on top of that list as well. 2010 will be a competitive food year.
Convenience stores are ramping up the competition as well entering the grocerant prepared ready-to-eat and ready-to-heat food mix with alarming speed. The largest player is 7 Eleven and they have never been afraid to utilize price as a competitive advantage. Utilizing the global strength of their 38,000 stores purchasing power goes a long way.
Foodservice Solutions of Tacoma, WA is the global leader in the Grocerant niche. View my complete profile at: http://www.linkedin.com/in/grocerant or leave a comment or question below. www.foodandbeverageunderground.com/grocerant-trend.html
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