Bundling flavors, entrée’s and side dishes in single or two person portions enables the consumer to build a meal of their choice. Choice is extremely important in families because, collectively, it contributes to consumer satisfaction and customer repeat visit patterns that move a company above that “tipping point of profitability”.
Simply put successful companies drive business by creating an environment of customer retention that keeps customers a better than do their competitors. Grocerant prepared meals that are portable and portioned properly contribute to that end. Marketing dollars, then, don’t just replace customer attrition they build brand buzz while increasing consumer frequency building top line sales and bottom line profits.
Foodservice Solutions of Tacoma, WA is the global leader in the Grocerant niche to read more view the next post or ready an interview of Steven Johnson at: www.goodfoodsales.blogspot.com/2009/12/grocerants-steven-johnson-shares-his.html
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