Tuesday, September 14, 2010

By By restaurants hello Convenience-stores.

Lunch share of stomach headed too Convenience Store sector, at least that’s what many in the C-store sector are placing bets on. What Do Consumers Think About Lunch at 7 Eleven? With ready-to-eat and ready-to-heat fresh prepared food becoming the fastest growing and most profitable sector in retail foodservice aka the grocerant niche.

7 Eleven is perfectly situated to capture a large share of the marketplace. 7 Eleven will experience strong sales growth as they roll out an integrated grocerant food program with distinctive differentiated food consumable’s as an entity with identity by day part. 7 Eleven’s successful food product branding has allowed them to own the flavored crushed ice niche with the Slurpee! They will do it by daypart with other food items as well. If success leaves clues keep your eye on 7 Eleven they are changing and changing fast.

With Quiznos desire to open 600 new locations within convenience stores highlights that the race for the share of stomach at lunch and dinner is only heating up. In a recently completed consumer proprietary research study Quiznos found that 54% of people eat lunch in 20 minutes or less. This works equally well for convenience store location and QSR’s.

With consumer multi-tasking more and more convenience stores with a plethora of food offering combined with other services may have an edge moving forward. According to the same study “ 75 percent of consumers are more satisfied when offered a variety of menu options to choose from; 60 percent of consumers say price is important when choosing between lunch options; 47 percent of consumers choose restaurants that are "earth-conscious"; and 76 percent of consumers take calories and nutrition into account when deciding on lunch.”

Grocerant ready-to-eat and ready-to-heat food is garnering the attention of the consumer. This niche is filled with better for you products that are portioned, priced and portable in ways that legacy restaurant operators have yet to understand.

Outside eyes can deliver top line insights and bottom line profits. Invite Foodservice Solutions to provide brand and product positioning assistance or a grocerant program assessment. Since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions visit http://www.linkedin.com/in/grocerant or on Facebook at Steven Johnson

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