Monday, November 14, 2011

Safeway’s Ready-2-Eat and Heat-N-Eat Thanksgiving. Was a big hit!

Safeway continually learning from its customers is set this year to garner top line sales and bottom line profits within the grocerant niche.  Safeway will be meeting and exceeding time starved cooks, novice cooks, and those tired of cooking expectations with a plethora of mix and match meal options.  Don’t want to cook, don’t know how to cook, consider Safeway. 

Leveraging information from its consumers, leading foodservice ready-to-eat research firms, and a team of industry leading foodservice professionals Safeway has a ready-2-eat meal component for everyone.  From a “Frozen Thanksgiving Meal” complete bundle to Ready-2-Eat Complete Holiday Dinners including a “Turkey Dinner”, Spiral Ham Dinner” and Prime Rib Dinner” .  Each of the ready-2-eat dinners come with a unique combination of traditional sides and each has a traditional pie for desert. 

If you’re not cooking the meal but simply hosting a pre-holiday get together the choice of ready-2-eat “Le Petite Croissant Sandwich Tray, Seafood Party Trays, Fresh Fruit Platter or Salas Fresca could be your answer.  Safeway has vertically integrated consumer traditional holiday food preferences into ready-2-eat consumer relevant meal options for multiple day-parts.  As important they are vertically integrating the ready-2-eat messaging into the center of this season’s holiday advertising. Safeway is going to win both the hearts and minds of the consumer while pleasing stakeholders.  

Foodservice Solutions® 5 P’s of food marketing: Product, Packaging, Placement, Portability and Price are all in play with Safeway’s ready-2-eat and heat-N-eat holiday options. Here at Foodservice Solutions® we understand that differentiation does not mean different; it means familiar with a twist. This year Safeway understands that for success that holiday twist is Ready-2-Eat and Heat-N-Eat Mix and Match meal options. 

Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Foodservice Solutions® Bing or Google Grocerants or visit, Email:

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