Friday, February 24, 2012

Coffee Positioning Innovation Provides Foodservice Growth.

Coffee and breakfast are driving success in retail foodservice growth today.  Mix and Match beverage and food offerings during the AM daypart are success clues for all grocerant niche players looking for success.
Packaged Facts found “Sales of coffee and tea at restaurant and drinking places are projected to reach $18.7 billion in 2012. Sales spiked 11% in 2011, driven by the return of consumers to the restaurant industry, aggressive coffee and tea menu innovation, increased penetration of coffee and tea among restaurant units, and menu price increases.” …
 “The Big Four” in this market — Dunkin Donuts, Green Mountain Coffee Roasters, McDonald’s, and Starbucks — each generate coffee and tea revenue in excess of $1 billion. Led by these mavericks, coffee and tea players continue to outperform restaurant industry growth, with restaurant brands across the foodservice spectrum pursuing incremental profits through improvements in coffee and tea quality and variety.  Did you know:

1.       Coffee statistics show that coffee is the most popular beverage worldwide with over 400 billion cups consumed each year.

2.       Coffee industry statistics show that only 20% of harvested coffee beans are considered to be a premium bean of the highest quality.

3.       Coffee market statistics show that coffee is grown commercially in over 45 countries around the world.

4.       Coffee trade statistics show that over 5 million people in Brazil are employed by the coffee trade.

5.       Those employed in the coffee industry are involved mostly with the cultivation and harvesting of more than 3 billion coffee plants.

6.       Coffee consumption statistics show that coffee represents 75% of all the caffeine consumed in the United States.

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy.  Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche visit Johnson, or

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