Are college students buying “better
for you” food today and how? They are
utilizing a confluence of new tools including mobile app’s, from wireless
phone, On-line ordering from computers and PDA’s, IPad’s to name just a
few. More over the younger the consumer
the more likely they are to find any of these alternate forms of ordering
preferable. This is also perceived as better for you from the consumer
perspective.
Foodservice consumer responded to
a research survey conducted by the International Food Information Council
(IFIC) on Functional Foods. The survey
found that “89% of Americans agree that certain foods can have benefits for
long term health including reducing the risk of disease or other health
concerns. Consumer identified the
following:
1. Fruits and vegetables
2. Fish / seafood
3. Milk & Yogurt
4. Meat & poultry
5. Herbs & spices
What is most interesting to me is
that the number one item on the list also appeared as the number one food
preferred by college students in dorm meal plans for the past 20 years!
Now think about it, our customers
are looking for a better for you food products when they go out to eat and at
home. Grocerant ready-2-eat and heat-N-eat
prepared food must be comprised of better for you food attributes and available
in better for you formats for contemporize consumer relevance.
Prudent retailers will soon
understand the power of the Grocerant niche!
Ready-2-eat or heat-N-eat quality bundled meal options that are better
for you, create demand in new and alternative channels of sales and
distribution.
Foodservice Solutions®
specializes in outsourced business development. We can help you identify,
quantify and qualify additional food retail segment opportunities or a brand
leveraging integration strategy. Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche visit
Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or
twitter.com/grocerant.
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