Saturday, February 25, 2012

Wawa Food Fuels Florida Focus.

Love Wawa Coffee? This summer Wawa will open its first of many units in Central Florida in and around Orlando and Tampa.  Wawa the convenience store sector leader in fresh food sales has been much copied by competitors over the past 10 years. None of the competitors have been able to match the continued success Wawa has had with fresh food sales.   Are you ready for your favorite Wawa Hoagie? Here is a link to follow all of Wawa’s progress in Florida:

Wawa has been one of the retail foodservice industry leaders in the grocerant niche with a focus on ready-2-eat and heat-N-eat fresh and prepared food.  When it comes to customization, mix and match meal component bundling Wawa is one of the very best.  Why, simple Wawa understand the consumer is dynamic not static. Wawa continues to evolve with the consumer.

With close to 600 stores in the Northeast, Wawa will have built-in name recognition when they open in Florida.  With a focus on food that is ready-2-eat and easily bundled into a family customized meal Wawa will be a hit in Florida.  Filled with a consumer relevant look and feel from digital menu boards to touch screen ordering and filled with fresh food Wawa is evolving into a food focused Grocerant power house.

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy.  Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche visit Johnson, or

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