Wednesday, February 15, 2012

Grocerant “Better For You” Options Driving Top Line Foodservice Growth.

Discontinuity across all retail food service platforms by consumers was the topic of our 2005 White Paper. Recently the National Restaurant Association hearing from members of continued discontinuity conducted research of their own.  Here are some of their findings:

1.       72 percent of adult diners said they try to eat more healthfully at restaurants than they did two years ago. The report further determined that 78 percent of adult females said they were more likely to choose more healthful menu items, while 65 percent of adult males said they would make healthful choices. Additionally, younger adults said they were more likely than their older counterparts to order more healthfully.

2.       74 percent of 18- to 34-year-olds said they order more healthfully at restaurants than they did two years ago, compared with 73 percent of 35- to 44-year-olds, 76 percent of 45- to 54-year-olds, 72 percent of 55- to 64-year-olds and 65 percent of adults aged 65 and older.

3.       The report also stated that restaurant operators across all segments said their customers were paying more attention to the nutritional content of their food than they did two years ago.

Better for your grocerant food is now found in Retail drug stores, Grocery stores, Convenience stores, restaurants and even some Dollar stores.

Invite Foodservice Solutions® to complete a grocerant program assessment, brand, product placement or positioning assistance.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Johnson, or

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