Thursday, September 20, 2012

Wawa Fresh Food Fast and getting closer to Fast Casual To-Go

Always focusing on the customer Wawa continues its vision of “fast casual to go”.  Steve Gamble manager of marketing services for Wawa when speaking about the market test of ADFLOW digital signage program stated “The feedback from customers and store associates was extremely positive after our initial rollout”. 

The ADFLOW digital signage program edifies Wawa’s ability to position all foodservice offerings with a fresh and appetizing new look.  With over 600 units the addition of digital signage strengthens Wawa’s fresh food offerings adding additional contemporize relevance.

Wawa’s CEO Howard Stoeckel focus on food and freshly prepared to drive sales and help reposition the company for additional growth  believes  the ADFLOW system will help  stating "Our new digital signage showcases our offer in a much more upscale, appealing way and moves us closer to our vision of fast casual to go," ...

One the Wawa’s customers favorite LTO’s is currently being offered.  It’s the Hot Turkey Bowl with Mashed Potatoes and Stuffing with only 680 calories there is no wonder that consumers like Wawa’s Fresh Food Fast. I believe that Wawa is one step closer to fitting into the Fast Casual Niche.  Success does leave clues and Wawa has picked up many and is moving forward. Wawa is my success clue of the week!

For international corporate presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. Johnson, or

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