Always focusing on the
customer Wawa continues its vision of “fast casual to go”. Steve Gamble manager of marketing services
for Wawa when speaking about the market test of ADFLOW digital signage program
stated “The feedback from customers and store associates was extremely positive
after our initial rollout”.
The ADFLOW digital
signage program edifies Wawa’s ability to position all foodservice offerings
with a fresh and appetizing new look.
With over 600 units the addition of digital signage strengthens Wawa’s
fresh food offerings adding additional contemporize relevance.
Wawa’s CEO Howard Stoeckel
focus on food and freshly prepared to drive sales and help reposition the
company for additional growth
believes the ADFLOW system will
help stating "Our new digital
signage showcases our offer in a much more upscale, appealing way and moves us
closer to our vision of fast casual to go," ...
One the Wawa’s customers
favorite LTO’s is currently being offered.
It’s the Hot Turkey Bowl with Mashed Potatoes and Stuffing with only 680
calories there is no wonder that consumers like Wawa’s Fresh Food Fast. I
believe that Wawa is one step closer to fitting into the Fast Casual
Niche. Success does leave clues and Wawa
has picked up many and is moving forward. Wawa is my success clue of the week!
For international
corporate presentations, educational forums, or keynotes contact: Steven
Johnson Grocerant Guru at Tacoma, WA based Foodservice Solutions. His extensive experience as a multi-unit
restaurant operator, consultant, brand / product positioning expert and public
speaking will leave success clues for all. Facebook.com/Steven
Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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