Tuesday, February 12, 2013

Florida Fresh Food Retail Has Never Seen Such Competition.

Lobster bisque, Grilled Chick Breast with Tortellini and California Rolls a new Florida restaurant no it’s Walgreens.  Look out Publix, , Winn Dixie, Wawa and Whole Foods here come’s Walgreens.  50% of Americans over the age of 18 are single; restaurants have capitalized on that information for years, just look at the growth of QSR sector. That same fact 50% of Americans over the age of 18 is single has been the Achilles ‘heel of the grocery store sector.  

Walgreens the 68 Billion Dollar retail giant plans to exploit its trusted and valued customer relationships as it re-enters the fresh prepared food space once again.  Walgreens with a rich legacy of selling fresh prepared ready-2-eat food in store this time is targeting the Florida market with up to 50 additional fresh food stores adding to its base of 14 which obviously have proven quite successful.

Jim Jensen, merchandise manager for perishable beverages and snacks at Walgreens says “"You can go and get a prescription, but then not come back for 90 days,"…Food you eat every day. The idea is about frequency." 

The fresh food items are delivered six days a week and most have a “halo” of fresh and better for you around them.  Some of the best-selling items are fresh cut fruit and vegetables cups, wraps, salads and sushi.
In retail foodservice focusing on the customer is always the right recipe for success. More than a test market for Walgreens Florida represents the suburbanization of its fresh food program.  Targeting frequency Walgreens will garner market share from many.  Are you ready to defend you position within the ready-2-eat and heat-N-eat fresh food grocerant niche?

Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization contact us via Email us at: grocerant@q.com or visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant

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