Wednesday, June 19, 2013

Whataburger Leveraging Collaborative Marketing for Success

Whataburger understands that customer brand activation begins with an invitation.  New products in non-traditional avenues of distribution are a great way for regional companies to extend the brand while edifying base customers.
Leveraging collaborative marketing with product development, Whataburger working with the H-E-B new product development team co-developed Whatafries.  Whatafries are part of H-E-B’s exclusive Whataburger condiment lineup. The Whatafries “are fry-shaped chips cut from real potatoes. They can be heated or eaten straight out of the bag.”

The age of collaborative marketing and product development has arrived and successful brand management requires an inclusive strategy, executed with consumer focused innovative tactics. Whataburgers Whatafries will be sold exclusively at H-E-B, Central Market, Mi Tienda and Joe V’s Smart Shop stores beginning June 24. Texas based Whataburger is focused on its core customers Texans collaboration with H-E-B edifies this beloved brand to more Texans at home, on the road or at a Whataburger.  If success leaves clues this Texas two-step in one of the clues.
Other product H-E-B introduced for Whataburger are Fancy Ketchup, Spicy Ketchup and its Original Mustard condiments all sold within H-E-B stores. The food value proposition equilibrium for the consumer today balances; better for you, flavor, and traditional products all blended into something with a twist.  In industry speak, differentiated does not mean different to the consumer it means familiar.  Do you need help?  Call Tacoma, Washington based Foodservice Solutions.

Outside eyes can deliver top line sales and bottom line profits.  Invite Foodservice Solutions® to provide brand and product positioning assistance or a grocerant program assessment. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven Johnson and Foodservice Solutions® visit or 

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